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The Art of Layering Jewellery
23 May 2024
The Art of Layering Jewellery
Why sell one piece when you can sell the whole collection?
Despite layering of necklaces featuring on the catwalk for a couple of years it is only since the end of 2019 that we’ve seen strong growth in sales in the real world! Necklaces, bracelets, anklets rings and earrings can be stacked or layered, but for now let’s look at the trend for layering chains and necklaces.
Layering’s appeal lies in the variety; for customers they have the chance to mix their own sentimental, symbolic favourites and vintage finds with new buys and build their look gradually, and for traders it’s a chance to add to their customer’s collection or provide the whole shebang! Each new season brings a new idea; dainty, chunky. messy and charmed but really there’s no one size fits all — this trend mixes texture, weight, stone set, plain and colour. It’s a very personal expression of personality with lots of opportunity for offering choice. Look over your stock of pendants and chains; there may be a new lease of life for something pretty that has otherwise fallen out of fashion when mixed and matched with other pieces.
Different Chain Lengths
One style of layering gives each individual piece its moment in the sun. Staggering chain lengths allows each individual piece to shine, creating depth and texture. It can be helpful when styling to think of three lengths; choker, mid-length and long but you can layer 2, 3, 4 or more!
Mix & Match Chain Styles and Weights
By combining the delicate and chunky chains, customers may choose to create a more relaxed "thrown together" look (also referred to as "neckmess" by others).
Reflecting on your chain choices – do you always buy box or curb or belcher – how about mixing it up?
Try offering plain or textured heavy chain with delicate pendants, Here the heavy necklace H4889 frames the delicate pearl pendant on paperchain H5421/S
Blend Materials and Styles
Style it with stones, pearls, different colours, amber, CZ, antique, modern – variety is the key.
Don’t overlook amber, statement pieces and keepsake pieces such as lockets.
Customise it!
Personalisation doesn’t have to mean investing in expensive engraving tools, but can be collections of pendants that help customers tell their story. Pendants represent anything and everything from love and friendship to faith and strength; hearts, trees-of-life, birth flowers, crosses, birthstones, initials – the trend for the unique and personal never fades. Often what makes a successful trader is someone with an eye who can combine or adapt ‘off the shelf’ pieces to create something new for their customers.
Styling is KEY! Mix and match different chains, pendants, styles, and collections to make distinctive sets that your customers will adore.
Showing off...
Selling 'looks' like layering can be difficult because of the problem of displaying them to full advantage. Customers have told us that using photos and posters, as well as getting staff to wear combinations, is effective. We've found at the trade shows that the busts can do the trick, with the advantage that combinations can be changed easily and regularly.